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And it is a testing the concept of bridal subscription jewellery via its Rocksbox banner, giving bridal get together members the chance to wear far more expensive jewellery than they could naturally afford for the marriage photographs. For most couples getting married, bridal jewelry just isn’t a discretionary buy but a must-have. While most buyer transactions are completed in store – 80% versus 20% via e-commerce – Drosos defined that the strategic importance of its digital platform is measured in more than simply gross sales.
We got an unbelievable response,” he says and adds, “For the primary time ever, we…
